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EBC's All Directions regional schools competitionC'est la!..... Hier ist es!..... Aqui es!
All Directions began in June and runs until March 2011 with 20 schools taking part in both large scale events and classroom work designed to bring to life the importance of good modern foreign language skills. The need for pupils to be able to communicate in a modern foreign language is more important than ever before – whether for social, leisure or employment purposes. Despite the obvious benefits to young people being able to speak a foreign language, there is growing concern that at the age of 14 many pupils are opting out of foreign language learning. All Directions is designed to help reverse that trend.
Finalists will take part in The Language Apprentice challenge, pitching their new tourist product ideas to a team of business experts from the world of marketing, promotions, business and finance, with around 75 young people taking part. Pupils will be supported by Business Language Champions throughout their language enterprise journey in the All Directions programme. Autumn sees the Business Language Champions visiting participating schools to deliver special school assemblies designed to reinforce the importance of modern foreign language skills in terms of business, industry, travel and tourism. They will then work with individual school teams as they develop their competition entries. Find out more You can find out more about EBC's All Directions competition by contacting Sarah Butler or Christine Vickers at EBC on (0191) 516 6411. See our Contacts Page
You can find out more about these competitions by visiting our Bringing Languages to Life page. Competition sponsors
Working in close co-operation with businesses, language service providers and partner organisations RLN NE is building a thriving network to continue to develop the region's competitiveness. Visit the Regional Language Network North East BACK TO OUR BRINGING LANGUAGES TO LIFE PAGE FIND OUT MORE ABOUT OTHER COMPETITIONS EBC HAS RUN BACK TO OUR MAIN INFORMATION PAGE Copyright EBC (2010-2012): All information stored in any form on this website about EBC projects, services and materials are the intellectual property of, and copyright to EBC, and must not be copied or reproduced without expressed consent from the EBC Chief Executive in written or electronic (email) form. Units 22, North East BIC, Wearfield, Sunderland Enterprise Park (East), Sunderland, SR5 2TA, Tyne and Wear. Phone: (0191) 516 6411 Fax: (0191) 516 6412. |
Around 1,000 young people are involved in All Directions - EBC's most ambitious inter-school competition to date. Schools from across the region are being challenged to create a new 'tourist product' in EBC's latest modern foreign language competition - All Directions - thanks to continued support from the Regional Language Network North East.
Through All Directions four schools from each of the five sub regions will compete with each other for a place in the regional final. To earn that place they will take on the role of company teams travelling to a European trade fair to promote their companies to potential European partners and customers. 
The All Directions sub-regional heats are providing vital practical experience of learning through an exciting, stimulating range of activities reinforcing the value of a modern foreign language in terms of business and industry, travel and tourism.
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